Why Your Home is Worth More than the One Down the Street.

Your home can be the exact same style and square footage as the one down the street, even be on the same sized lot, and still be worth more money than the other home.

Now that you actually see that in writing, and it's not just a thought in your head, it doesn't sound right, does it?

Suppose it's YOUR home that is the one down the street that's exactly the same in every way as the other house, and the Realtor says that  YOUR house is worth less? .... that doesn't sound right, either.

Your own emotional attachment to your home doesn't make it worth any more money. If an exact replica of your home was built right next door to you, your home would still be worth more "emotionally" to you. The house next door is somebody else's, and even though it's the same layout,  it just isn't your home, period.  One thing for certain is that your home is worth more TO YOU.

Sentimental attachments are not worth anything to the buyer, though. They have not created an emotional bond by looking at your home for twenty minutes, and just because your home is special to you doesn't mean that it's worth more in the marketplace to any buyer. That's a hard truth, and unfortunately, that's a fact.

How can an agent say your  house is worth LESS than the same house down the street? Why wouldn't it at least be the same?

There are a few reasons that this might actually be the case. One, and it's something that you've heard before-  is the location. If your home is on a corner lot, it WILL be worth less than the house down the street that isn't, and the reason has to do with privacy. If your home is on a main road, the exact same house that's next door to you will be worth more, if it's on a side street. By the way, the towns tax assessor rates your home in accordance with these principles as well.

If neither of those instances fit for your circumstance,, there is probably something else within that house that makes it worth more. It may be maintained better, may be updated in a more marketable way, or it  just shows better than your house does.

If the market is not increasing in value, your home should not be listed for more money than that house sold for, and for some, that's hard to swallow. It all comes down to the emotional attachment and sentimental value of your home TO YOU, and remembering that todays buyers are not willing to pay extra for it.

If you have a question about buying or selling Real Estate in Fairfield County, and are in need of representation, I invite you to contact me, and if you have an idea for a topic that you would like to see on The CT Realty Blog, please include it in the "Post a Comment" section link below this post. We appreciate the feedback and look forward to providing you with the best real estate content, advice and service in Fairfield County, Connecticut.

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Should you Make an Offer on an Overpriced Home?

If you are actively looking for a home, you've seen them. Probably a lot of them. Overpriced homes for sale. But what if you like that house? Will the seller ever negotiate to a reasonable price on that home you want to buy in Connecticut?

You won't know unless you have the right agent on your side, and unless you try. It's important to have a good understanding of the different  types of seller motivations that influence listing prices and the amount of negotiations that seller is willing to consider, in order to arrive at the decision as to whether to place an offer on that particular house or not.

Sellers have their own pricing mentality, or level of motivation, that can pretty much be summed up into three categories:

CLEAR CHOICE SELLERS Have to or Must Sell – This homeowner absolutely must sell the home, and the asking price  clearly reflects that. These homes are generally the best deals out there, and have an excellent chance to sell in any type of market. They attract more qualified and realistic buyers, and sell at higher list price to sale price ratios.

THE MAYBE SELLERS Should sell, but want top dollar  – This homeowner does have a real need to sell, but has not priced the home correctly for one of many possible reasons. They may feel as if they have to "net" a certain amount, and can be stubborn about it, until enough time passes wher it becomes more urgent. They may also feel that they can test the market at a higher price to try and get more money, and gradually reduce it. They may also try and mask this  to their own agent  by insisting to put "negotiating room" in the listing price.

SLIM CHANCE SELLERS If I get my price, I'lll Sell – This type of homeowner doesn't really need to sell the home, but if they can get their price, they will.  If not, they will just stay in their home, and not be too concerned about their house not selling. There is a strong probabilty that this type of homeowner will not sell their home in today’s market, so home buyers who actually view this type of property are just wasting time. This listing will most likely end up as an "Expired"

So how is a buyer to tell which type of seller is which?

Truly, that's your agents job.Your agent should have the skillsets to "read between the lines" of the listings that are most likely to interest you, and discuss  whether the seller appears motivated or not BEFORE you even go look at the house. That could be in the form of getting you prepared to make an offer on a house that looks like a great deal, or preparing you for a house that meets your needs and wants but is priced too high for the market.

Market time, showing availability and prior listing history on the  house, including how many times it has been listed, what the price reductions were and when, and also public records search are all useful in determining seller urgency

I am always of a mind to try and negotiate with any type of seller, even if it's a "Slim Chance or a Maybe".  Circumstances for that seller could have changed this morning or even yesterday, and that seller might be willing to listen to an offer today that they would not have even dreamed about considering just last week.

The Slim Chances and the Maybe's have egos to contend with, but we would be remiss if we didn't consider their agent's egos as well. So now we have yet another fly in the ointment that has to be handled delicately, if it's going to be at all effective.
 
I remember  one particular negotiation that I knew would be a tough one based upon pricing and the agent's ego. It was an estate property, so the bottom line for the sellers was the money, period. I called a meeting with the sellers agent and sellers, and explained to the agent that we were bringing in an offer that was significantly less than the asking price, and I wanted the opportunity to present it in person, rather than the by the standard back and forth via phone or  fax. He agreed.

We met at the house, and I came prepared with about an inch and a half of comparables, statistics, and the like- never once disparaging the listing agent for pricing the home so improperly. The sellers agreed that after going through all of my statistics that  my pricing was correct. I took all of the heat off that agent for presenting what was considered a low offer, the agent was grateful for saving face, and we put the deal together. The sales price to list price ratio on that house was 71 percent. I'm proud of that, and that's not the only one. So it can be done. If it's the right mix, the right negotiations and the right house, it doesn't hurt to try. The right agent representing you doesn't hurt, either- and I just happen to know someone..... (me!)

If you have a question about buying or selling Real Estate in Fairfield County, and are in need of representation, I invite you to contact me, and if you have an idea for a topic that you would like to see on The CT Realty Blog, please include it in the "Post a Comment" section link below this post. We appreciate the feedback and look forward to providing you with the best real estate content, advice and service in Fairfield County, Connecticut.

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Positioning Your Home "IN" the Real Estate Market is Supermarket Science.

You should know the difference between being IN the market and ON the market. Being IN the market means that your agent is doing everything he/she possibly can do to make sure your home is visible to as many qualified buyers as possible. Being ON the market means that although your home is listed for sale, your home is NOT as visible as it can and should be.

That's where positioning your home in the marketplace become KEY!

Positioning your home IN the market means pricing it strategically, and placing it strategically within the marketplace. The best examples I can use for both strategies is in something you can see with your own eyes every day, or as often as you want and is simple to understand. It's that black and white.

 The next time you go into the supermarket, take special note of  where the staples are. By the staples I mean butter, milk and meat. There's a valuable marketing  lesson there.

Actually, I can tell you exactly where they are. They are in the back of the store, or at the rear of an aisle. Why do I know this? Supermarkets and grocery stores have positioning down to a science. Years of research tells the management to put those necessary everyday  items in the back of the store so you can't run in and run out without possibly picking something else up along the way. It's great marketing- no doubt about it. And the equivalent  of  that is "positioning your home  IN  the market".

The supermarkets and grocery stores have the pricing strategy down pat, too.  The most expensive items on the shelf are generally at eye level, because they are easy to see, and easy to get to. The deals are on the bottom shelf or on the top shelf, and are harder to spot. Sometimes the supermarket positioners play tricks on you where there is a "teaser" item on the middle shelf with a very low price, and an extremely marked up item right next to it. The trick they are trying to play on you is that if you see something that is priced very well on the shelf, you might also pick up that item next to it, not realizing that it has been marked up considerably.

Now I don't subscribe to any trickery in real estate, but I DO believe in  strategic pricing and strategic positioning in order to get my clients the very best price for their home. Can I tell you what the strategy is for your home? It is not the same rule of thumb for every home. It can't be. But, when you hire me to market and sell your home,  you can rest assured that I will be strategic in every move I make to get you the very best price.   Just contact me whenever you're ready.

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How much should you negotiate on your home?

This may seem initially vague,  but that answer will be different for everyone. Four factors play a major part in the ultimate selling price of your home, and those four factors together will determine the negotiating guidelines that are right for you.

• what is the market value is on your home

• how much is your home listed for

• how much structural or cosmetic work is needed

• how badly you want to sell.

1. What is the market value of your home? If your home's value is estimated from your Realtor  to be at  $600,000, for example, and you have an offer on the table that is substantially less, there may not be any room to negotiate, or any need to , for that matter. If your offer comes in at $620,000 for example, you may just want to accept it right then and there, or just try for a little more. (It never hurts!)

2. How much is your home listed for? Let's say that your home that is valued at $600,000 is actually listed for $650,000, because you wanted to leave room for negotiations. If someone came in with an offer under $600,000 does it mean that they are trying to lowball you? Absolutely not. They just want to get you to accept an offer on your home that is much more in line with market value.  Optimally, you should never put in "negotiating room" on your asking price. Your home  will end up  being labeled as overpriced, and you will not be able to compete properly with the homes in your expanded price range.  Buyers buy on emotion. If they really want your home, they will pay your price, as long as its within market reason, and they have the financial wherewithal to buy it.

3. Does your home need any structural repairs or obvious cosmetic updates? If a repair costs $2,500, subconsciously most buyers will end up doubling that and reduce their offering price by the doubled amount. It might fare better that you acknowledge that the home needs some structural or cosmetic repairs, and state clearly that you have already accounted for that in the price, do you don't get hit in the wallet  twice for one repair.

4. How badly do you want to sell? If you are not getting a lot of offers, or getting very few, that saying "A bird in the hand is worth two in the bush", is much more relevant to you. Just for one quick example, think about each monthly mortgage payment you make, and how much it costs you to maintain your home while it is on the market. If you are sure that the risk of not selling is less than the perceived financial loss of selling, then hang on and wait for another buyer.  But remember to look at your actual bottom line- that is your net proceeds after your expenses.

If the bottom line in your mind is that you won't selll for a dime less than $600,000, your mortgage is $4,000 per month and you have already waited four months to get an offer of $585,000, you have actually spent $16,000 to get to that point (four months worth of mortgage) for a net of $584,000.  If you end up waiting yet another four months and settle for $595,000, you have spent $32,000 to get to that point.
That $595,000 is worth less than the $585,000 just 120 days ago. So it is important to look at your actual net, after you take into account all of your expenses.

But truly, the answer to how much you should negotiate falls squarely on your shoulders, taking into account  these four items, and it is your decision. Let no one talk you into or out of anything. What is best is that you have someone experienced (like me!) give you the best advice  possible. Contact me anytime. I am ready to assist you with all of your real estate needs.

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Know the difference - Market Time vs. Market History vs. Listing History.

Once you know the difference between the three, and that there is a very relevant difference between the three,  the most commonly used term that you have heard over and over again (Market Time ) becomes incomplete information and nearly irrelevant as it pertains to pricing your home or negotiating for your purchase.

Market Time: This number is measured in days and  is on every listing data sheet. As I have mentioned in previous articles, the number is pretty much hidden in plain site at the top of your MLS listing fact sheet, and it would appear as trivial as MT 122. As a buyer, you may not be aware that MT 122 means that the market time is 122 days on that listing.

Market History: A complete rundown on that particular home's listing history. For example, that MT 122 that I just mentioned is only for the listing that is active NOW. If that home has been on the market before for 200 days and didn't sell, the market time on that house would effectively and cumulatively be 322, and NOT 122. Would that make a difference to you as a buyer in what you might offer?

That particular home could have been listed more than once before. The cumulative market time is the most important figure with just a few things to remember as you look at this data.

Listing History:  A detailed listing of any changes in status of a particular  home's listing(s). If it has been on the market more than once,  you will need the full Market  History before you can obtain the full Listing History.  The Listing history will include the date the home went on the market and the original list price, the date and amount of any price reductions, the date of any deposit, the date the deposit fell through, adn the date that particular listing went off the market

IMPORTANT TIP: Market time is valuable information, but as far as knowing how to best negotiate for a home,  it means nothing unless a the Listing History is obtained.

Here's a Counterpoint -Why do Realtors seem to quote market time  as such an important number in market statistics if in fact, it may not be complete information as you say?

We refer to and quote market time on a townwide basis for averages. At least I do. I cannot speak for other Realtors. A few things to note about averages. There has to be a high and a low, obviously. Most homes will also fall above and below that average, obviously.  It is a generalization, but still an important one to understand the townwide market performance.

Once you understand town performance, you can better pinpoint a property value within that town. Does that make sense? I liken it to learning the alphabet, before one is able to write a word.  You MUST have a very good knowledge of the alphabet before you can write a word and understand what you actually wrote. You MUST know the town well, before you can price an individual  home effectively.

Obtaining Listing History is great for an indiviual property,  but lends little if anything more to the overall town's market performance which is based on averages. So Market Time is best used as a generalization for the town, and to recap, Listing History should be used specifically to price a home as effectively and appropriately as possible after reviewing market history. Bottom Line:When it comes to pricing a home, never forget the market time as an average, but  the Market History and Listing History are both KEY.

Contact me to price your home. And to sell it. Or negotiate the best deal for you.

Remember, the right agent is KEY, too :)

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