Do You Agree With How Your Realtor is Marketing Your Home?

Okay, you did what you felt was your due diligence and conducted interviews with various agents before placing your home on the market. You opted to go with one agent that seemed to stand out to you for their marketing prowess.

And now, just a few weeks into the agreement, you wished you had asked other questions before deciding on who was going to represent your best interests in selling your home, and are not so sure anymore whether you chose the best agent for the job.

What are those would have, should have questions?

1. Do I get a copy of the listing agreement?
2. Will you run the proposed MLS remarks by me before the listing goes live?
3. Do I have the final say on what information goes into the MLS fact sheet?
4. Do I get to approve the marketing materials for my home before it goes "public"?
5. How many photos will you take of my home, and do I get final approval on them?
6. Will I get to approve the digital marketing for my home?
7. How often will you update me? Can that be made as part of the contract?
8. What online listing enhancements will you implement on my behalf, and on what sites?
9. Will my home have a virtual tour?
10. How will you utilize Facebook, Twitter, and other social media outlets to sell my home?
11. If I am unhappy with your services, will you cancel the contract?

I am convinced by looking at the overwhelming majority of listings that most homeowners have never even seen their property's information as it appears on the MLS- if they had, they would be furious.

It is your right as a home seller to see and approve the information that is disseminated to the masses to sell your home. At the end of the day, it is YOU that is responsible for any errors in your listing, and YOU become liable for any  misrepresentations about your home. YOU are the one that suffers, and that goes for mis-handled marketing as well.  So take control if you need to, but ask these very important questions BEFORE you sign a listing agreement with any agent.

If you want and need a listing agent who will do what SHOULD be expected of them, put it into writing as part of the contract, AND get your home sold, call me.

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The Featured Home of the Week is at 125 Norton Road in Easton  for $1.4M. See the virtual tour HERE

Buying or Selling a Home in Fairfield County?  Contact us!

If you have a question about buying or selling Real Estate in  Fairfield County, and are in need of representation, I invite you to contact me. I know the market like the back of my hand, know marketing inside and out, am a skilled negotiator- and I'd love to be on your side :) - Judy

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