Lots of Showings, and No Offers. Solve it and Sell it.

PROBLEM:

Your home is (or was) on the market ,  there is  (or there was)  no shortage of showings, but there were no offers either.

I hear  this from many disappointed home sellers after their home failed to sell within the listing period.  Surprisingly enough, I have had listing agents also ask me why this is happening to their own listing.

Three Very Important factors must all be present in order for your home to obtain an offer. If one of these three key elements of salability is missing, your chances of obaining an offer decrease exponentially.

 
It could be one of the three issues that need to be addressed, or a combination of any two. Sometimes it's all three.  But truly, these three are THE ONLY REASONS YOU DON'T HAVE AN OFFER, no matter what  any broker or anyone else tries to tell you.

Marketing: Is your home's marketing geared towards attracting  the most probable buyers? Is  your listing complete and truthful? Does it have current photos that accurately represent it condition and appearance?

Price: Is your home priced correctly? Do you have any negotiating room built in to the asking price?

Condition: Does your home have any deferred maintenance?Does the  exterior or interior  need any  staging?

When we talk about the three key factors in obtaining an offer, remember that if any ONE is not properly positioned, your chances of getting an offer are minimized.

Let's look at a few scenarios:

You could have the BEST house for the BEST price but if the most probable buyers never find it because of improper marketing, you won't get an offer.

If your agent has marketed your home on the most visible websites, and painted an accurate picture of your home, then it's not the marketing. It's something else- either price or condition

Price: The best marketing in the world will not help you to obtain offers on a home that is overpriced for the market.  A slightly overpriced home may indeed get showings,  but NO offers.

Condition:If your agent does a phenominal job of marketing your home,  and the price seems reasonable, it is the condition or the price. This is why feedback is so important on the showings that get. If an objection continues to arise, address it.

By the way, you may have noticed that I did not include location in this list. Location is already addressed by price. So if you keep hearing that buyers don't like the location, it is the price that must be addressed.

Contrary to what many agents will tell you, it is NOT ALWAYS the price. Try to have a neutral mindset and look at the condition of your home, look at the marketing, and make sure BOTH are in line with the market before you  consider adjusting the price.

And a note From Judy: If you would like to sell your home in Fairfield County, have not had any offers, and are in need of an Realtor to represent you, I invite you to contact me, and if you have an idea for a topic that you would like to see on The CT Realty Blog, please include it in the "Post a Comment" section link below this post. We appreciate the feedback and look forward to providing you with the best real estate content, advice and service in Fairfield County, Connecticut.