Your home's for sale sign should never get dusty, or full of cobwebs. PERIOD.
If sellers only knew what their agent WASN'T doing to sell their home, they would be appalled. Trust me, other agents can spot a lack of professionalism a mile away, and it translates right down to YOUR property, YOUR sales price, and YOUR Bottom line.
In reviewing some listings in the three million dollar plus range for a client of mine, there was some rather elementary attempts at marketing, especially given the styling and features of the homes being presented. That is certainly not to say that if your home's listing price is $100,000 that you shouldn't get good service, or great marketing. Of course you should! The feeble attempts at marketing from so-called professionals are positively abominable, in my opinion. No wonder why so many homeowners get discouraged.
You as a homeowner, have the ability to change that. Look at your marketing materials and your home's online presentation as if you were a buyer. Does the short listing description make you want to know more about the house? Does it make you want to see that property? If you don't see important marketable features of your home highlighted, or just see some fluffy description that really doesn't catch your eye, have your agent change it. OR CHANGE AGENTS. You lose money every day that your home is available for sale and mis-marketed, and the loss compounds over time, even if the market doesn't change.
You would think that maybe, just maybe... the listing agents would put as much information in the listing as they could. Everyone knows that we don't get paid unless the house gets sold.
Well, think again. Misquoted square footage. misquoted taxes, impressive home features left completely out of the listing, not enough pictures, poorly presented photos, no room measurements, no room descriptions, Poorly worded and grammatically incorrect remarks. It goes on and on.
I can go on here, too. ( I know I am passionate about this- I really was taken aback after looking at these listings earlier.) Have you checked out your home on Realtor.com? Your agent can amend the description here, too. It doesn't take long, and it can make a world of difference. What about your agent's personal website? Is your home featured there? You would think this is Standard Operating Procedure, but guess what? It may not be for that agent! Do you happen to know what percentage of agents haven't updated their personal site in the last six months? That number is close to 65 percent!
If the agent is NOT taking care of their professional presence on the internet, how can they take care of you?
If you want your home to get the best marketing possible, by an experienced agent, it's time to contact me. It's time to get your home sold by an agent who cares how they market your property.
I am in the business of selling homes, and I'd like to be in business with you. Contact me today to get your home IN the Market, and I WILL get your home sold.
Buying or Selling a Home in Fairfield County? Contact us!
If you have a question about buying or selling Real Estate in Fairfield County, and are in need of representation, I invite you to contact me. I know the market like the back of my hand, know marketing inside and out, am a skilled negotiator- and I'd love to be on your side :) - Judy
Search for properties on any of our sites, or get the very best visibility available for your home. Visit us online wherever you like: Find out more about Judy here
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