True, you cannot change the local or national economy. You cannot change the fact that home prices have fallen over the last few years. And, as you know, you cannot change the location of your home.... but you can control Four very important aspects of the sale of your home.
The Realtor You Choose: The Realtor that you hire makes ALL the difference. We are all in the same industry, however all agents do not treat their seller clients and listings in the same way. What is standard operating procedure for service from one agent is not even offered by another. Each agent has their own marketing plan, and you would be very surprised at the variations. We all have our own style of communication and negotiating, and it is important that you choose the agent that you feel will work the best for you, given all of these factors. Experience and reputation is key, too.
The Marketing of Your Home: Your home WILL sell faster if it is marketed correctly. Make sure you get a good feel for how your agent will market your home. There are NO if's, and's, or but's about it. I cannot tell you how many poorly presented homes are on our MLS and those listings are not doing the sellers any favors. In fact, a poorly presented listing HURTS the homeowner financially. There are many homes that go without brochures, as well as additional and/or enhanced internet marketing, ...and that includes social media, too. Make sure your home doesn't go without any of these very important pieces to the overall marketing plan.
Condition: You can control the condition of your home. If there is clutter, remove it. If something needs to be cleaned, clean it. And if something needs repair and its within reason and your budget, repair it.
Pricing: Only you can set the asking price of your home. The agent cannot. A Realtor can guide you to what they think is the best listing price for your home, but only YOU can set the asking price. In the end, it is You and Your Buyer that technically determine the sales price, because without a buyer, you have no sale.
Remember, you are the seller. You are the ultimate boss. After all, it is your home and your money at stake. Give it the attention it needs to effect a sale, and hire The Right Realtor that knows how to price your home, market your home, negotiate the best sale price possible, and see you through to closing. That's me!
I am in the business of selling homes, and I'd like to be in business with you. Contact me today to get your home IN the Market, and I WILL get your home sold.
